3 Ways Phone Verification Can Improve Customer Data Accuracy

Phone Verification

Just like an address verification tool for ecommerce ensures the addresses in your database are correct, phone verification checks phone numbers to ascertain whether they’re real and accurate. This service is essential no matter your industry or size, especially when so many consumers rely on mobile devices for purchasing research. If you’re still not convinced your company needs phone verification, here’s a breakdown of how it works and the many ways you stand to benefit.

How You Can Use Phone Verification

Phone verification is already common in several industries:

  • Call centers
  • Retail
  • Banking

These industries, among many others, recognize that a correct phone number has many uses. In fact, the benefits are prompting more companies to add phone verification systems to their operations.

Account Security

When customers call in for assistance with an account, representatives need a way to confirm their identities. One of the easiest ways to do so is by sending a secure text message or calling back at the phone number on file. However, if the number in the system is mistyped, identity verification fails, creating a big inconvenience for customers. Having software that automatically checks numbers can prevent this.

Regulatory Compliance

Government agencies have regulations in place to protect customer privacy. For example, telemarketers can’t call individuals on the Do Not Call Registry. Having the right phone numbers in your system ensures you only contact consumers within your industry’s regulations.

Effective Marketing

Many companies utilize text messages to keep customers abreast of new deals or products. Accurate contact information ensures you’re reaching your target audience and making the best use of your resources.

Improved Efficiency

Phone number verification is a long, cumbersome process if you do it manually. Using software frees employees from this tedious task, allowing them to work on innovation and high-value projects. With more hands on deck, you’ll get more done.

How Phone Verification Can Improve Customer Data Accuracy

Companies deal with thousands of data points to forecast budgets, inventory and a long list of other factors. Phone verification ensures that one of those primary points—customer phone numbers—remains accurate.

1. Confirms Data in Real-Time

One of the best things about phone verification software is that it performs in real-time. As you enter or upload data to your servers, the system scans each number and confirms its authenticity. That way, you don’t have to worry about going through later and looking for issues.

2. Expands Existing Data

The more information you have about your customer base, the better you understand it. Accurate numbers flesh out individual profiles, offering valuable location information.

3. Ensures Accuracy for Analysis

Of course, data alone isn’t useful to businesses. Its real value lies in the answers it yields during analysis. If you don’t have the correct information, you’ll arrive at the wrong conclusions, which can cost your business dearly.

Between your geocode address API and phone verification software, you can ensure all records are accurate. This information can then serve as the foundation for future products and marketing. With all the time you save, your future self will thank you.

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