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The Covid-19 pandemic forced most companies to switch online, which surprisingly led to unprecedented growth in many industries. And in 2023, digital marketing has become one of the essential points when building a strategy. There are absolutely no prerequisites for this to change shortly. Digital marketing works great for new companies and business scaling, so it’s worth paying attention to its main trends.
It’s not a secret that the marketing industry is constantly developing, and while some strategies have become a thing of the past, others remain with us for a long time. Digital marketing uses technology and online opportunities to market products and services to people outside the organization’s service area, ultimately increasing brand awareness. It is vital for every company to keep up with the times and follow current trends, so let’s figure out which of them will remain relevant in 2023.
Sales in Social Networks & Marketplaces Development
People spend a lot of time in front of their smartphones, scrolling the news feed on Facebook or Instagram, giving marketers a fresh breath. If before, online stores allowed users to familiarise themselves with the brand and then come to the website to purchase the desired product, now everything has changed. Platforms provide in-built marketplaces that provide the possibility of buying the chosen items in a few clicks. This method has obviously become popular among users, as it is possible to make instant purchases. In addition, it has many advantages for business:
- More people can learn about the brand
- Clear ad targeting since most people leave a lot of personal details on social networks
- Cost savings: maintaining accounts on Instagram or Facebook is cheaper than websites
- Instant communication with customers
Exchanging Messages in Real Time
Knowing the freshest consumers’ reviews remains the focus for many businesses, so instant messaging is firmly rooted in trends and are not going to give up their positions. Live chats are relevant for any business: for instance, https://dr.bet can be a great example of customer focus, as the website’s support team responds almost instantly. This option allows you not only to find out the honest opinion of the buyer about the product or service but also to personalize marketing. Creating individual sales strategies is essential for every company they increase customers’ trust and loyalty.
Artificial Intelligence to Simplify Marketer’s Lives
AI will definitely remain our constant assistant. Now, you can feel like a hero in a movie about the future, as technology analyses people’s behaviour, providing detailed conclusions. You will be surprised how much work Artificial Intelligence is capable of doing:
- write content and SE-optimise it
- highlight keywords and headings
- create unique videos using Deepfake technology
More and more marketing specialists implement AI in their activities, so we are strongly convinced that the technology of the future will be advanced even further.
Alternatives for Third-Party Cookies
Personal safety is one of the key priorities for customers: most users would like to reduce the dissemination of their data or strictly control the resources where it appears. So, businesses need to resolve these problems and please their clients. Apple has already acted this way: the latest iOS update suggests that the smartphone owner can eliminate targeted advertising and application tracking. Google is going to do the same but in 2023. And while this trend may seem tempting to users, marketers may find it hard to come by. They are forced to come up with new ways to popularize the company’s products, and below, you can learn more about one of them.
The Privacy Sandbox by Google Chrome
Currently, it is one of the most effective tools that can effectively replace cookies that annoy users so much. The principle of its work is quite simple: instead of using the personal data of each person, the technology identifies their interests and groups users depending on their preferences. Thus, Google Chrome tracks a potential client’s interests, preventing third-party resources from obtaining personal data. Privacy Sandbox is a win-win for both companies and potential buyers, so we are confident that its popularity will only grow.
Knowing the latest trends is critical, but the ability to implement them in the activity of a certain business is even more significant. Choose the best alternatives suitable for the industry you operate in and be the leader!