Instagram is one of the top social networking sites that needs no introduction in 2021. Every one of us has heard about it and knows how it works, right? Instagram has more than a billion active users every month, and it continues to grow every year.
With so many people on one website, it can be pretty easy for brands to promote their products and services. Over the course of time, Instagram has become a robust ground to execute business with potential customers as well.
More than 75% of all the top brands worldwide now have an Instagram page, followed by millions. So, if you want to create an online impact, it is the right time to use Instagram. Let’s check out the top ways to use Instagram for your business and get a better ROI now.
1. Use All the Features
There are several features on Instagram that have been specially made available for individual creators and for businesses as well. There are different ways in which you can promote your brand on Instagram. Instagram has always been able to encourage users to create a more unique and diverse set of content.
This has helped in increasing the overall engagement and lead generation for brands, unlike other platforms. It has live features, Instagram reels, and a lot of other different tools. All of these features are designed to help customers and businesses create better advertising content and videos. Instagram has a better engagement rate for each type of content you find on the platform.
So make sure you take advantage of all the features that are available to users. Your audience will be thrilled when their favorite brand comes up with ideas like this. Make sure you mix and match all of these contents.
2. Use Instagram Stories
Stories are one of the most unique and popular features on Instagram. If you want to build a successful online business, you need to make the most of some elements that will benefit your advertising.
With Instagram Stories, you can attract more people to your page and make your content more popular. If you can create stories the right way, the stories will look very different and unique.
There are many company pages out there that use Instagram Stories more than regular Instagram content. You can use a good Instagram video maker to edit Instagram stories effectively.
It helps you create more engaging and creative content every day. You can use these editors to create more efficient and interesting content at your convenience. Don’t forget to add some music to your stories to make them more appealing and fun.
3. Explore Different Video Formats
There are many video formats to discover on Instagram – short reels, IGTV films, and regular videos in your feed. You can even post videos on your Instagram Stories. So there are many video formats that you can take full advantage of in the days to come.
Balancing between all video formats will help you increase your chances of the audience like the content. Don’t just rely on one video format. Learn and try new ways to showcase your content to people and show your diversity to improve loyalty and growth. Depending on the type of product or service you are currently offering, you may need to choose the right video format.
You can also come live on Instagram, which is another great way to interact with all of your fans in person. By using different types of video formats, you can always keep the audience engaged.
4. Post in Prime Time
You will see that there are plenty of Instagram creators out there who post their content at a specific time of day or day of the week. But why is it like that? This is because it is the best time for content creators to get the most views and engage with their content.
There are plenty of tools and analytics out there that can help you learn all the details about your current engagement rate, more visits, and more. These are the times when most of the viewers are most active and online.
Because of this, you shouldn’t miss the peak hours. Submitting your content at the right time ensures that you always have many views and interactions with your content. In order not to waste this time, you can plan your Instagram posts in advance.
5. Post the Right Number of Times
One of the most important things to consider when trying to advertise on Instagram is consistency. Yes! Getting the right number of posts on Instagram can be a great way to get more customers. It should be noted that you should post at least two or three times a week to keep your guide active and engaging.
You can’t post once a month and expect millions of visitors in the long run. When you have a good follower, the audience will expect more from you. Getting the right number of shows is a great way to deliver quality content to people and expect more engagement. But you shouldn’t post too much.
Otherwise, people’s interests and curiosity will wane. You also need to find new ways to interact with the community. Try to get online twice a week to let your audience know about new offers or any announcements.
Instagram is undoubtedly one of the best places to promote your products or services and expand your business to new horizons. Instagram is going places in the next few years, and it is the right time for you to make the most of its popularity. From delivering better ROI to offering easier business functionalities, Instagram has it all.
We have just discussed the best ways in which you can create and upload content on Instagram. Now, check the post and let us know which one of them has impressed you the most.