If you are a graphic designer virtual assistant, you know that typography is one of the most important factors to consider when creating anything from a corporate brochure design to a landing page design. However, knowing the basics of good typography doesn’t have to be limited to the artists and designers; everyone should be able to tell good typography from bad!
Whether you’re an eCommerce VA, a social media VA, or any other type of VA, knowing the dos and don’ts of typography can certainly help you out. Here are 5 things about typography everyone should know.
Some fonts go together well; others just don’t mix.
One of the most important things to remember is that not all fonts go together. When you’re designing a social media graphic for a client, for instance, you can’t just choose any font that suits your fancy.
While which font goes well with what is a subjective matter, there are a few tips that you can remember when choosing fonts. One thing is to avoid choosing fonts that look too similar to each other. Another is to keep a decorative font paired with a simple font to ensure that your design doesn’t look cluttered. The good news is that there are many websites out there that can help choose a font combination, so you don’t have to do all the hard work yourself!
There’s such a thing as too many fonts.
It’s good to limit a design to three fonts at the most. Using too many fonts can make anything look too busy, confusing, and garish. It’s also important to use fonts for the right purpose. Decorative or fancy fonts are best used for headings, while it’s better to stick to modern, easily readable fonts for body text.
Text + busy backgrounds don’t make for a good combination.
When you put text on top of a busy background, it will just get lost in the design. Readers would have a difficult time trying to decipher what the text says and your important message can get lost in translation. If you want to use a busy background for your graphic, put your text on top of a solid colored box so that it’s still easy to read.
Using excellent typography by itself can already create a good design.
When you have a nice mesh of font combinations and varying text styles, you can even create a design that doesn’t need anything else – no pictures, no icons, just plain beautiful text.
One of the most important rules, not just in typography but in the design itself, is to “keep it simple, stupid.” Minimalism is always a great philosophy to live by. This doesn’t mean keeping your font choices and design choices restricted, it just means that you avoid overdoing anything. Don’t use too many colors, too many font types, too many font sizes, and so on.
In the online world, typography plays a major factor in everything from capturing the audience’s attention to pushing a sale. That’s why it’s important for a virtual assistant working at their home office in any industry to know the basics of good typography.
Catherine vanVonno is the President and CEO of 20four7VA, a trusted remote staffing company. She oversees the overall growth and success of the company, leads the short and long-term strategies, and manages the company’s finances. She also directs the management team regarding daily operations, brand management and marketing, client relations, strategic planning, and business development.