Opening a startup can be risky. Everybody is inspired by stories of multi-million companies Uber and Airbnb. But, many startups never reach this point. For each success story, there’s a Juicero or Chef’d around the corner. Despite this, many want to run their own startup.
All startups face a lack of initial financing. Because of the sparse budget, companies adjust their marketing to meet these challenges. There are several ways startups can scale their business. While slow, organic growth is an effective approach they can use.
What Is Organic Growth
This is achieved through efforts made by the company. It includes content aimed at high conversion rates, increased customer retention, and sales. Basically, when users look for the best essay editing service, they come to your place organically. Growth is not achieved through acquisitions and mergers. This approach usually gives higher return rates.
The downside is the time required to implement it. This is because organic growth involves investing in customer services, sales, and marketing. Due to the time it takes to grow a business organically, 80% of startups don’t last a year. There are several causes for this:
- Insufficient market research
- Badly executed campaigns
- Too much competition
- Poor planning
- Lack of capital
But, there’s still 20% of success. Companies that succeed, do so through the implementation of organic growth. This process includes lead generation, awareness spreading, reputation maintenance, customer acquisition, and retention. Several things can be done to improve their organic development.
Develop A Long-Term Content Strategy
One of the first things startups have to remember is that there are no shortcuts. It takes knowledge and patience to play the long game. Business owners have to understand that it may take some time before they start earning money. Currently content and inbound marketing get the best results. For example, startups can look into long-format blog posts.
They generate 9 times more leads than short articles. Content marketing also saves companies 80% in costs per lead. This happens only 5 months after its implementation. Active blogs give business websites a great boost in indexed pages. This strategy almost doubles the number of visitors.
Needless to say, a couple of blog posts won’t take you to the top. But, following a solid plan you’ve put time and effort into makes a difference. It should be discussed with all startup shareholders. In time you can diversify content production to include live streaming, videos, or webinars. Analyze the customer base and make content it likes.
Look At Emerging Trends and Strategies
Big companies have the upper hand when it comes to influence and finances. Of course, they have a big audience and client base. But, sometimes that can be disadvantageous. Many top companies believe there’s nowhere to grow. Of course, beginners can’t compete with them in terms of money. They can outsmart them instead.
Small startups can think outside the box, find new ideas, and experiment. For example, they can focus on providing better content. Take a look at what big competitors write about in their blog posts. There might be plenty of topics they ignore or don’t talk about enough. It’s important to see which website areas work or not.
There are many online tools to conduct analysis. Maybe a video will work better than boring text. It’s also a good idea to share content with people who inspired it. The best strategy is to focus on one area of expertise rather than talk about everything under the sun. This approach will generate the most number of leads and future customers.
Plan For Growth
Before you start a marketing campaign, you should understand what you want to achieve with it. A detailed and thought-out content strategy makes the difference. It’s even better if the content marketing strategy is meticulously documented. The strategy should be built around cluster and pillar content.
Cluster content involves sending cold emails. They can be filled with internal links that lead to relevant articles. These can also involve follow-ups and subject lines. Pillar content usually consists of posts, guides, and ebooks. Typically these can be broken into smaller pieces, such as Facebook Ads and Google Ads.
Visitors and search engines love this type of content. More tailored content means more shares, links, and growth along the way. In time you’ll be able to get into new formats to keep the audience interested. This can include podcasts, images, charts, webinars, and other things.
Work On Relationships
There’s a huge audience that can be found on the internet. People look for good content they can share. Startups have to find a way to capitalize on this demand. That’s why it’s important to develop relationships with content creators and editors from your niche. With the right approach, they can provide content that will be well received by a large audience.
This strategy takes a lot of time to develop. At the same time, it’s one of the best ways of improving brand awareness. There are several tools that help find excellent professionals for this cause. It’s important to build a relationship with them slowly. Start by engaging them on social media. With time they may become interested in a partnership.
Work Smarter, Not Harder
The web is full of instruments that help amplify the growth of your startup. For example, one can use conversion rate optimization and A/B testing. These can be used to analyze content, emails, landing pages, and other things.
They show what needs improvement or doesn’t work at all. It’s a great way of saving time and effort. Another important thing is not using high-volume keywords. Instead, startup owners have to focus on high-converting keywords. Long-tail keywords are easier to target.
Being a small startup can feel intimidating. But, unlike the big players, you have the whole road ahead of you. With the right planning, approach, tools, and content, anybody can build their brand from the bottom and take it to the top.