First impression, they say, lasts long! This is indeed true because whatever thought comes to mind when you see something or someone for the first time is usually hard to change. First impression affects how people are perceived and treated. That is also why the saying ‘perception is reality’ can be true sometimes.
The above school of thought is the reason why branding has become a very lucrative niche in the world of commerce and industry. Signage is one aspect of branding that some people make the mistake of underrating. A lot of businesses set up their offices and work space without thinking of it.
In this article, we will briefly discuss factors to consider as you design your signs to create a lasting impression on your customers and visitors to your space. Meanwhile click here for some insight on branding as a business concept.
Factors that Make a Great Sign Design
Signage in an office is not just about having your business logo on the wall or whatever surface you choose. It is more about the use of your company colors and symbols to create a corporate image that leaves a lasting impression on the beholder. The right sign is one that is not only aesthetically pleasing but also informative.
So the following are factors to consider as you design your office signage:-
It Must Be Aesthetically Pleasing
While we have argued that this is not the primary purpose of office signs, we must say that it is an important factor. The signs in your office must fit into the overall theme of the décor in the space. This takes into cognizance the colours and the ambience of the space. If your space has a minimalist theme, you cannot go with signs that are whimsical or gothic.
For example, the signs in a paediatric clinic should not be the same as those in a Fortune 500 company. Same goes for a restaurant sign and a Laundromat. What is aesthetically pleasing in a nursery or paediatric clinic would certainly be totally off in a corporate environment. Check out this site for some ideas for office signs: https://www.decoist.com/2012-11-01/20-home-office-design-ideas-for-small-spaces/?chrome=1
You must be able to create a balance between the message you are conveying and the corporate image you seek to create. Most of all you have to maximize available space without making your space look too busy or cluttered.
It Must Be Welcoming
Office signs cannot be aesthetically pleasing without being welcoming; both go hand in hand. So that is why the first point is very important. A sign that portrays the required image combined with the right message should be able to create a welcoming vibe in the workspace.
Must be Practical and Effective
Imagine having a sign on your visitors’ restroom that no one understands? Or a sign that’s supposed to point out where the conference room is but is ambiguous? It shouldn’t be! No matter how aesthetically pleasing and welcoming you want the sign to be, the message must be clear and simple.
Utilize Your Space Effectively
Some offices make the mistake of utilizing only their wall spaces whereas there are other blank spaces that they can explore. Some of these spaces include windows and floors. You can place conspicuous signs leading to the reception area on the floor; this could be signs or lettering but bear in mind that they must be easy to understand. You can also use these signs to reinforce corporate messages and branding
Tie In Every Aspect of the Design
There are many aspects to office signage and these include designs, colours, typeface and style. Ensure that your choice for the above ties in with the image of your brand. Do not just pick any aspect of your office signs randomly. Pick out something that will have the desired impact.
Getting the best designs for your office sign may be tedious especially for a small business owner. You can reach out to professionals that can help you create the right designs and also maximize available space in your office.
If however, you feel that the cost of hiring professionals is not in your budget at the moment, you can DIY. That is why we have shared some simple tips in this article. Just bear these basics in mind and you’ll be surprised at the kind of signs you’ll come up with for your workspace.