Distributing printed flyers is one of the fastest ways to acquire new customers and make your brand recognisable in the eyes of your target audience. Moreover, a successful flyer distribution campaign can increase your sales and help you establish your brand as a solid option in the market, thus offering a high return on your investment.
Flyers must be simple to read, well designed, and informative to keep the audience engaged.
It is the best advertising strategy to get the attention of people who don’t use their phones often. It can be an effective way and a great tool to reach out to older people, as they are not very likely to be as active on social media as younger people.
Using such a strategy, you can target more offline customers into your store or get them to purchase from your business, giving you an edge over the competitors. When you combine social media advertising with offline marketing techniques such as flyer distribution, you get a perfect, well-rounded marketing strategy.
Moreover, it is a push marketing tactic wherein you not only offer a product or service to the audience, but also help them realise that they need it. Thus, you are ‘pushing’ your target audience to buy your product or service.
For instance, distributing discount coupons with your flyers may bring more people into your restaurant if you run a restaurant.
Here are some ways to ensure that your campaign is a success.
Choose your target audience carefully.
The campaign will not yield favourable results if you do not identify and target the right customer base for it. First, you need to determine what kind of problem your business or service solves. Then, you must determine the kind of people who might benefit from your service or product. This will be your ‘target audience’.
Once you’ve identified your target audience, you must understand the best medium of communication to reach out to them. If your target customers are likely to react positively to flyers, you will need to design a flyer that is most appealing to them.
The frequency distribution matters
The frequency of distribution matters a lot when running such a campaign.
For instance, if you run a stationery store, distributing flyers before starting a new academic year might fetch you more results. Similarly, if you are a tutor, you may want to distribute flyers during exam week, as most students are desperately looking for professional help before exams.
Carefully monitor your campaign.
You must closely monitor each aspect of your flyer distribution campaign and track the progress. If any issues are hindering the success of your campaign, you must make changes in the processes and strategy.
Invest heavily in good design
A good flyer design will boost your campaign and ensure that all your plans and strategies do not go to waste. A well-designed flyer would attract people, ensuring that more people read your flyer.
So, to do that, you must use suitable colours, a catchy headline, easy-to-read content, and good images. If you are struggling to write good content for your flyer, you can consider hiring a copywriter.
When it comes to flyer distribution, you will need to partner with a marketing agency in your city to get the best results. These agencies have a lot of experience with flyers and pamphlet distribution, and will know exactly what to do to help you achieve your sales targets.