Behavioral Segmentation: What It Is and Why You Should Use It

Behavioral segmentation is a process of dividing your customer base into groups based on their observed behavioral patterns. This can include things like how they use your product, how often they visit your website, and what pages they look at the most. By learning the user’s behavioral habits, you can create more targeted marketing campaigns… Continue reading Behavioral Segmentation: What It Is and Why You Should Use It

Keeping Things App-Ropriate

With the help of smartphones, several things have been a tap of a screen away. Want to know what the weather’s like? You can tap on your weather app for that. Hungry and want to order takeout? Chances are, you can find your favorite restaurant in a food delivery app. Whatever you might need, you’ll… Continue reading Keeping Things App-Ropriate

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What is Influencer Marketing? – A Trending Marketing Strategy

What is an influencer marketing? The influencer marketing which is also known as “influence market” is a term of marketing in which the target of selling a brand is less important than the influential people involved in the marketing on different social media platforms. The focus in such type of marketing is the people who… Continue reading What is Influencer Marketing? – A Trending Marketing Strategy

Five Things That Your Spa Software Should Be Doing for You

While running a spa is not exactly breaking new ground, there is quite a bit that goes into effectively managing one as you would effectively manage any business. Part of it means having the right spa software in place. There are five things in particular that your software management tool should be doing for you… Continue reading Five Things That Your Spa Software Should Be Doing for You

What is Big Data? – The New Trend in IT Industry

Big data is very famous these days. People are very keen on knowing what big data is and how does this works. Since it is gaining popularity and is growing day by day, it is having a huge number of career opportunities. These career opportunities are promising and have a bright future. They also ensure… Continue reading What is Big Data? – The New Trend in IT Industry

What is Machine Learning? Machine Learning Basics

We all live in this world. This world has so many people and other species in it. And all of us have own ways of grasping things and building our wisdom or say intelligence. We tend to learn new things in order to keep our existence in this world. Humans learn through their experiences. Whatever… Continue reading What is Machine Learning? Machine Learning Basics

What is Blockchain Technology? A Step-by-Step Guide For Beginners

When we talk about the Blockchain technology, the only thing that most of the people at present know is bitcoin. The world today is highly dependent on technology and its advances. Each and every department of the world achieves all its tasks using today’s technical advances. We have developed a unique algorithm for each and… Continue reading What is Blockchain Technology? A Step-by-Step Guide For Beginners

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