Nowadays, everyone is aware of names like Netflix, Hotstar, Amazon Prime, Voot, etc. These are called over-the-top (OTT) platforms which have brought a revolutionary change in the distribution of contents like TV shows, movies, music, etc., which were previously controlled only by the satellite, cable, and broadcast TV platforms. These OTT platforms are providing various types of streaming services in India, ranging from video-on-demand to live shows, sports, originals, and lots more.
During the time of the COVID-19 pandemic, these have become more popular because many movies were released on some of the top OTT platforms in India, which helped audiences to stay in their home and entertain themselves.
These platforms work on ads or subscription basis. Some are totally or partially free while some require payment. They provide content for almost all kinds of audiences and in multiple languages with subtitles support and adequate picture quality. All these factors have paved a massive scope for these OTT platforms.
Let’s talk about some of the top OTT platforms in India.
Top 10 OTT Platforms in India
Not only in India, but Netflix is also the biggest and one of the most popular OTT platforms worldwide. Netflix is a US-based streaming platform that arrived in India in 2015. It is an ad-free platform where a person has to buy a subscription. A one-month free trial is also provided, and it has some of the best web series, movies, and shows for its audience.
Mostly it has content in English, but in recent times, several Bollywood films and regional shows in different languages have been added to its library, and hence, it ranks on the top of the list.
Since its launch in 2015, it is one of the most diversified OTT platforms. It provides a wide range of streaming services starting from sports, TV shows, movies, and many other live events. It is a part of Star Network and has partnerships with Disney, HBO, and Fox.
Hotstar has got many useful features like automatic playback adjustment depending on the bandwidth, downloading stuff to watch later, creating playlists, and content is appropriately organised in categories.
One interesting fact about Hotstar is that it crossed 10 million downloads within 40 days from its launch.
Amazon Prime Video
After one year of the launch of Netflix in India, Amazon Prime video, another big OTT giant came into India. It was very successful in its first year in India in comparison to the other countries where it is operating.
Its subscription is relatively low, which is one of the main reasons for many people taking its Prime membership.
According to data, Indians spend more than 90% of their time on the internet watching regional and Hindi content. So this platform, apart from English content, also focuses on such content that attracts Indian audiences. Bollywood movies are one of its most popular categories, and some epic web series like Mirzapur made it one of the top OTT platform in India.
It provides video-on-demand services and is a part of Viacom18-one of the fastest-growing media networks in the country. It has the content of famous TV shows of big channels like colours, MTV Indie, MTV, Nickelodeon, viacom18, Motion Pictures along with many blockbuster movies and Voot Originals.
One of the primary reasons for its popularity is its unique modern content, including many reality shows, fashion shows, drama, spoof, comedy, and many more. With more than 32 million people spending around 50 minutes every day on this platform, it has a significant role in providing streaming services in India.
If you are someone who enjoys bold and sensual series and other such stuff then, this platform is best for you.
ALT Balaji is under Balaji Telefilms Ltd. and works on a subscription basis. It is another top OTT platform in India with a massive base of the audience of all age groups.
It has contents in multiple languages like Bengali, Marathi, Hindi, and Gujarati and you can get a yearly subscription at just Rs. 300.
It is another big name among the platforms that provide video streaming services in India. This platform was started in 2013 by multi-screen media which lets its user watch many live streams and also facilitates video-on-demand.
Both premium and free streaming services are available, and also its partnership with SBI International added 7 International channels for its viewers. You can easily watch shows of Sony Max, Sony Sab, and Sony on the Sony Liv app.
It is a product of Vuclip company from Hong Kong, which is providing video-on-demand service in India. Both free and paid content is provided on this platform. It has many blockbuster Bollywood films and regional films along with many English and music content for streaming in more than 10 languages.
It was started in 2015 by Eros Entertainment. Eros Now has many Bollywood movies in its library along with many Originals in both Hindi and English language. With more than 80 million active users, it has become a popular OTT platform for movies, television shows, audio content, and music videos.
High-quality content with multiple languages and subtitles, along with the availability of downloading, makes it one of the top OTT platforms in India.
Zee Entertainment Enterprises Ltd launched this video streaming platform which has many TV shows, movies, live TV, and other 100000+ hours of content in more than 12 languages. It also provides much international content. So, it is both global and local at the same time, which lets its user explore a wide range of entertainment.
It is a part of Reliance entertainment which has a massive collection of movies in HD quality. It operates on a subscription basis, and it has partnerships with Viacom, Phantom, Disney, Dharma, Rajshri, etc.
This platform is not very much focusing on English content and is providing regional and Hindi centric content mainly for the Indian audience.
I hope you enjoyed reading this article about the top 10 ott platforms in India.